Custom watch components — case, dial, hands, crown, and strap — laid out on dark slate

Custom builds

A watch nobody
else owns.

Work with our bench to spec every component of your watch — then watch it come together by hand, one part at a time.

How a build happens

From idea to wrist

  1. 01

    Consultation

    Sit down with us (in person or over email) and talk through what you want the piece to say — the look, the use, the budget.

  2. 02

    Design & parts

    We spec every component together: case, dial, hands, bezel, movement, crystal, and strap. You approve the full sheet before anything is ordered.

  3. 03

    Sourcing

    Parts come in from our suppliers — Swiss and Japanese movements, sapphire crystals, and cases we trust from years on the bench.

  4. 04

    Assembly & regulation

    Your watch is assembled by hand, regulated on the timegrapher, and pressure-tested before it ever touches your wrist.

  5. 05

    Delivery & follow-up

    Handed over in person or shipped insured, with the build sheet and our bench warranty behind it.

Every part is your call

Case & finish

Steel, matte black, or gunmetal — brushed, blasted, or polished.

Dial

Color, texture, and indices — from volcanic basalt to clean field numerals.

Hands & lume

Styles and luminous paint colors, including our signature lava orange.

Bezel

Fixed or rotating, smooth or knurled, with plain or two-tone inserts.

Movement

Automatic or quartz — Swiss or Japanese, chosen for the build.

Strap or bracelet

Leather, rubber, nylon, or a solid-link bracelet sized to you.

Start with a conversation.

Tell us what you have in mind — no deposit, no commitment. We will spec the build and give you a straight price before anything is ordered.

Request a custom build